I'm fortunate to call Bill a friend, he is a very inspiring cat. And thru his EHX Effectology Video Series, he is showing the path for others to explore new sonic terrain with the guitar.
When folks tell me they never heard him, I tell them its very likely they already have - but as part of a popular TV / Radio commercial.
Hes one of the hardest working Chicago area session players.
In America many companies have corporate headquarters in the greater Chicago area, (McDonalds,Boing, etc)
http://en.wikipedia.org/wiki/List_of_com…tropolitan_area
and those same companies want a VERY close relationship with the ad agency and local production studio where the ad spots are created.
This keeps Bill very busy - but he makes time to create these inspiring videos to help others explore sound design using the guitar.
http://www.youtube.com/user/Effectology