It's true you can edit deeply in the Kemper, no doubt. But with it's interface and huge library, I am more prone to putting time into finding a suitable profile for my chosen guitar, then use the Kemper as an Amp. Just messing with Volume and EQ. Often not EQ, just perhaps changing a few pedals around. Sometimes not even in the Kemper. So in that way, it FEELS like an amp to me, since I treat it simplistically.
But as said, it's the individual that brings this compulsion to the table, I agree.
And like they say about food, if you don't keep it in the kitchen, you can't eat it!
This is where I sit as well. The Kemper gets me great tone with little effort. The rest of the time I spend playing guitar