The only thing that confuses me about the product launch is the decision to not show it off at Summer NAMM. I feel that letting the retailers and users play with it, make and post videos would have created even more buzz.
Obviously the people who want it are excited but to me the whole point of NAMM and trade shows is to make people want something they didn’t know they wanted!
I think exhibiting at Summer NAMM would have had it lost in the mix of announcements. Besides, NAMM is more about merchants. Not the players themselves. Besides, attending NAMM isn't cheap and Summer NAMM is quite a bit smaller than Winter NAMM.