Talking about pricing here.
The pricing of the Axe FX III has dropped from $2249 to $1999.
The device is about a year or so old, so that is going to come as quite a shock to someone who paid the old price. I don't buy the argument that it's like computer parts, this is guitar gear.
Compare that to the Kemper, which has actually risen in price since its introduction.
It's obvious which one is the better "investment". Double down on that satisfying feeling when you talk about tone. Underline that satisfaction if you're not selling anyway.
I guess the Kemper and especially the introduction of the Stage has really hurt Fractal sales enough that they needed to bring their prices closer to the Kemper.
In fact, the powered Profiler costs more than the Axe FX now!