True. It’s a bit off topic looking at the title. But I’m trying to figure out what is up and what is down with Kemper and the future of it. That involves pressure from competitors as well. I do believe that a plug-in cannot handle the profiling part. That’s not the point. The point is after the profiling. How can these types of data be handled? Many users don’t do profiling themselves. Me for instance. To me the profiling part is not important. It is of course.....because without it I cannot have any profiles to select from. But I, myself, don’t use it. Actually only tried it once.
I was wondering if we needed the physical unit to run the profiles. Because if we don’t, then we are staring into a future, where Kemper will lose market shares, because the secret is out. And here is where the Quad Cortex came in. It was actually to point out that the Kemper way of obtaining a sound, is “stolen” already. And if it’s out there used by Quad Cortex who’s is to say, that others don’t use it as well only to obtain the sounds and put them in a plug-in. And hence the physical unit is somewhat obsolete. If it’s the exact same end result in all the other competitors solutions. You cannot profile yourself with the plug-in of course. But a lot don’t do that, so.....
I would think that they have to rethink their business plan. And I guess that they might have done that already. They have a pretty good idea of what is going on a the market today. But imho they cannot rest now as the competitors are gaining market shares. The Kemper is not THE thing people talk about anymore. It’s becoming a thing of the past. So what has got to happen?
I still love my unit though and if they released a Kemper 2, I might go for it. But it has to contain severe upgrade in tech for it to be eligible for existence and future proof. So what it comes down to is actually that I’m a little concerned on behalf of Kemper. I probably don’t have to be. That are aware of what’s going on and they push a lot of units out. More than Axe FX III, that has several months of waiting to get one. Two different business models, which I have no position to question. I’m just worried I guess. Worried that the machine and company that I like will end up being the slow kid on the block.