I called and asked Mr. Swart how he felt about me profiling his amp and then putting it up on the Free Rig Exchange, and how he would feel if someone even charged for the profile.
He didn't know about the Kemper, so I had to explain it to him. After understanding how the Kemper operated, he said he had no problem with a profile, or using his name on a Free Rig Exchange. He DID have a problem using his name for profit, so if I charged for a rig of a Swart amp, I would have to negotiate the use of "Swart" with him, or else be forbidden to use it.
This isn't even on the radar of most amp manufacturers right now. I doubt Marshall would even care UNTIL they see how good the Kemper is, or the writing on the wall that they might lose money to the Kemper for Commercial rigs of their amps. So in the future, those selling may have to pay for the right to use Marshall's brand name on a rig, or else be barred from using it, having to use derivative or descriptive names, like Kemper does calling a pedal "green".
That said, I only saw one instance where someone bundled up their rigs and made them available, which had some of Andy's stuff on it, and the forum mentioned he shouldn't do that. It was the only instance of sharing a commercial rig, and I am not sure if he paid for it or it was one of Andy44's free ones (non-commercial) but the forum member feedback indicated it was. So there is community monitoring to safeguard the work of people like Andy44.
Now WHY should people PAY for a commercial rig? Because Andy gets the equipment in, uses an expensive chain, and mostly spends a lot of time with setting up the mics and gear and tweaking the results with various pedals. Time = Money, and he has a right to charge. The market will determine if his prices are "fair". That's capitalism. IF the rigs that come with the Kemper, or the Free Exchange rigs were as good or better than Andy's, who would buy them? So he HAS to produce a better product. Micing an amp is an art that takes experience and good equipment. Andy has both. I have decent equipment, and less experience. Andy helped me profile some of my rigs. I put them up for free. All my music and musical work is for free. I work as a Chemist. You want me to do Chemistry for you, I'll charge!
I do have an interesting question about something I came across. Let's say I want to profile my amp. I have to start with a reference. What if I use a Commercial rig as a reference. Yes, my amp is being profiled, but let's say I keep all the effect parameters the same? Can I charge for that, using essentially a commercial rig's settings from the reference?