The element of surprise, of delivering on core amp functionality while introducing novel parameters we didn’t know we needed but quickly realized that we did, continues to mean sweet tones and a fun ride.
Indeed, the forward thinking / planning prior to release 10 years ago was astonishing IMHO.
Also, I reckon the last thing CK would want to be seen to be doing is getting sucked into a tit-for-tat game of one-upmanship with the new kid on the block. In essence, this would damage that reputation of careful planning of the hardware design/s and the roadmap that Kemper enjoys, deservedly so. I believe it to be critical to the brand's success.
You're not going to get peeps to buy into 10 year-old hardware unless you have and maintain a record of thinking things through, sticking to your guns and thereby guaranteeing customers a mature-product experience that isn't going to be pulled from under their feet at the drop of a hat.