From my readings and scouring the net, I'd have to say, the AXE FX fan boys are, sadly, supported by and encouraged by Fractal. I'm new to Kemper , Just bought it a few days ago so I've been researching extensively for the last couple of months.
Every time I went to the gear page to research The AXE FX and Kemper and found any discussions where someone is stating some negative impression of the AXE FX, somehow when I come back to find the thread, the thread has disappeared. Even the member has disappeared also.
I don't know who owns that forum but deleting content that has no profanity or offensive language merely because someone says that AXE FX sound harsh is indicitive of deeply troubled individuals and this should be discouraged by Fractal if Fractal truly didn't approve of this absurd marketing agenda that they use in their website themselves also!
Regardless, the reason why I'm keeping the Kemper is because I profiled one of my amps and I couldn't tell the difference so I know for amp tone, you can't get more accurate, period. The AXE does sound good, but compared to Kemper it's definitely not as natural or musical.