I agree.
There is very little benefit to a company disclosing information prior to a product release, and lots of negative reasons for them not to.
Yes, a year is quite some time to wait from an announced "we are working on it"; however, I think most companies wouldn't even say "we are working on it" to begin with.
Just to make my point, the fact that everyone is up-in-arms that we don't have it yet clearly illustrates one of the major negatives of a company providing ANY information on what they are doing ..... people get upset they don't have it NOW.
Kemper has decided to give us an idea of what they are working toward to keep us informed about the product enhancements. They are pretty diligent in not giving specific release dates (which in IMHO is a really good idea).
There are many many things I like about Kemper. The product is well supported. It is continually updated, updates don't mess with my tone from any rig on my unit, and it is rock solid.
As for marketing people ..... it is a shame to waste perfectly good air on them ;).
I am the Chief Engineer at our company and spend an inordinate amount of my time fending off marketing and sales managers and their people from their incessant need to sell the impossible to the unwilling at a price below cost
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I don't agree with the sentiments being shared in this thread. I just happened to quote your post, but this isn't a response to you specifically.
This idea that communication is bad makes no sense. I used to play a LOT of World of Warcraft when that came out in its day. Yeah yeah, whatever, but here's my point: In the gaming world, you have huge companies making products that receive updates throughout their lifespan. In many ways, that's a very comparable business model to what Kemper are doing. So, in that world particularly, like every lead programmer has a forum account, a facebook page, a twitter page, and so forth. There is a constant dialogue between the manufacturer and the customers, like, all the time. That model seems to work perfectly fine for those companies and in that business so that's basically empirical proof that you can definitely be open and still make billions. BILLIONS. The factor that is instrumental in success or failure doesn't seem to be related to secrecy or lack thereof. Dialogue is a social game, and most people are bad at it. Open communication is a higher stakes game, so bigger risk, bigger payoff.
I mean, paint me a picture. Kemper shares what the features of the next firmware will be. What's the worst case scenario? A feature doesn't make it. Are you implying that will cause people to sell their Kempers? That's not a loss for Kemper anyhow. Are you suggesting that new customers who are looking at Kemper, will look at that one feature that wasn't included in the most recent patch, and decide "this product is not for me" on that basis? I mean, either you want to profile all your amps, or you don't.... I just don't see how having one blog post every four months with a quarterly update of what's being worked on would do any harm. I'm not saying I demand it or even think I deserve it, so spare me the lectures, but for the sake of the discussion of the idea itself, I'm not seeing the problem.
I mean, the "higher risk, higher payoff" point is a fair argument to just go for the safe, keep our mouths shut-route. It's a feasible model. It's like a preference more than a truth. Some companies have made it their forté to give their customers insight into how they run shit. It's like the difference between picking your own lobster and just getting a dead one on your plate. It only makes a difference to the fool. I'd prefer to know stuff and be upset about what I know, rather than having to be frustrated about the unknown, but that's down to my genetics and YMMV.