It's the same for all software you buy - as long as you live in the Eu and the seller as well - you have to pay VAT.
If you live outside of the Eu you don't have to pay tax.
VAT is for the state.
We don't sell our software - we only create software and profiles - all selling is via ShareIt:
Here you find all about it:
http://www.shareit.com/ccc/index.html?language=english
Our competition? What competition? Our profiles are unique....
... but If you prefer to pay 80Pounds for a bundle = $130 let me know.