OneEng1 I totally get your line of thought and generally it is very rational and logical, by "modern economy" standards (where growth and profit is the ultimate goal). However it requires one more factor: CK would need to _want_ to do it. Kemper is on the market for many years and I'm pretty sure that if CK was thinking like you outlined he'd not deliver Stage but something like above described Mini. They can do this any time, to be honest (and I'd buy one for sure!). But not all companies are constantly chasing growth and expansion, fortunately. Some companies, especially privately owned, just want to stay small, are fine with what they have, like to have great relationship with customers, as long as they can make a decent living out of it and have fun while doing so. Kemper had at least 4 - 5 years to create killer, low cost, made in far east, mass-produced unit which would bring them fat $$$, but they didn't do so. So to me it looks like as long as don't have to, they just don't want to do it, and they don't care about having even more $$$ as much. Their goals and values seem to be different. And this is fine and actually quite admirable.