I guess it depends on your sound preferences, as you say, but I've been really happy with Reampzone, Tone Junkie, and to a lesser extent, MattFig.
For context, I've shifted to mostly playing my Kemper w/ imprints through a powered Kab. I'm not gigging or jamming with others at the moment. Prior to going to the Kab, I was using MBritt profiles and my studio monitors for home use and then a CLR to monitor myself live. If I were to play that way jamming or live again, I'd probably run the MBritt profiles. Now, I'm using direct profiles from the three above and adding Ownhammer Revolution IRs...specifically the Tight 1/Full IRs of mostly the greenback, H30, and Blue speakers/cabs. I like the sound direct and of course through the Kab. So, my recommendations below are focused on the sound of direct profiles into a powered Kab vs. the full studio profiles of each.
My favs from Reampzone so far...the AD140 and JCM 800 2203. Going to try the JJ100 and Rockerverb for heavier stuff. What I like a lot about Reampzone is he publishes the settings he used to profile for Direct so I know quickly how to get to my favorite EQ spot. I like to cut the bass pretty low, push the mids a bit, and set treble/presence to taste (but ample).
For Tone Junkie, I like the 68 Purple Plexi and the 72 Marshall Superlead. I did need to push the definition on the 68 to get it where I wanted. The 72 Marshall Superlead Jumpered profiles are really good and didn't require that much tweaking for my tastes. I've been noticing lately that TJ is seemingly moving away from Direct or Merged profiles as his last batch of packs have been studio only.
I probably need to spend more time with the MattFig profiles. He has a lot of the Marshall and Marshall flavored amps I dig, but I'm not sure of his baseline settings and I find them to be maybe a hair less lively. Probably just need to really spend time. I guess like many, if I get to what I want faster with one profile maker, I tend to stick with them. I have found some that I like though.
One thing I've realized...I should get the DI box, "borrow" a few amps, and just shoot my own direct IRs. I've done it once with a OR50 and it worked well.