Looking back at the video in the original post, what strikes me the most is the reference to piracy, which opens up the whole can of worms on the morals of profiling amps. That youtube guy, EytschPi42, went on a similar train of thought a few years ago.
I don't know, it's easy to feel bad for the boutique amp makers, but at the end of the day, nobody owes them a living. I don't think you 'own' a sound or tone because you built an amp that generates it and I don't think it's right trying to guilt people out of buying the new technologies that provide greater convenience and variety.
As someone who went for the Kemper instead of a traditional amp for volume considerations, if there was no profiling amp, I would have bought some kind of tube amp; and possibly more than one eventually, but so what? Friedman should get with the program and bring out some gear that emulates a bunch of mooer pedals, or something.