Hey, welcome, and hope we can help.
1. The rack and the "toaster" are identical, with the exception of the form factor, and that the rack has two less knobs (I believe for FX controls). Otherwise, the hardware inside is identical. You can opt for the powered version in either form factor, or unpowered. The powered is a 600W mono, single-output power amp. There are better power amps on the market, but it's still great quality.
2. The "toaster" acts as more of a head unit (like a 5150, Dual Rec, Fender Bandmaster, etc.) whereas the rack version is designed for mounting in a rack. The LEDs on both are no different.
3. It is very easy to use; however, there are some caveats. The AxeFX gives you boatloads of control over every single parameter. Coming from the Axe, you honestly might find the effects and the editing lacking on the Kemper. There's no desktop editor (but God only knows how many feature requests we've had for that), but the controls on the display are very easy to read, manage, and work with. Also, some of the more intricate things from the Axe, such as multiple signal chains, certain advanced effects, and things you might take for granted (such as placing a delay or reverb anywhere you want) are absent from the Kemper.
That said, the amp profiles are, in my opinion, much more "real" than the Axe's. Tweaking the effects and settings are more like tweaking analog pedals vs. a deep computer editor on the Axe. Much, much easier to figure out, but there's still a learning curve, and reading the manual will take you far.
If you're after great amp tone, the Kemper will suit you just fine. And, hey, you could always run the Axe in the FX loop of the Kemper, or do the 4-cable method, if you feel it lacks on the effects.