There's still a ton of romanticism for old guitar heroes, no doubt, and these are still some of the guys who either revolutionized certain types of playing or are now synonymous with a brand.
Exactly.You nailed it.
Now..do we have any players today who have the guts to at least try being somehow a "rebell";Doing things exclusivly their own way while they dont care about anything;Like Hendrix,Santana or Slash did;
Or do we have today kids who are just educated in school & universities to become the next "soldier for career" without any desire for being a "rebell" at all;Kids who think that being a "Hippster" is the highest degree of being allowed by the society for showing their "desire for revolution";
Actually the whole PR of our times is about to be "mediocre".We live in a mediocracy.
And you cant do any "marketing" with this spirit.And this is the reason we still see Slash on 99 out of 100 posters for Gibson & Marshall for the last 25 years and not a Bonamassa.
Being a "rebell" is actually the "basic requirement" for doing revolutionary things against old thinking,old ways of doing art & music and I honestly would like to see more of this "rebellion" today with the kids.As long as this is not the case everything will continue to sink and fall more and more into stereotypes and clichés..most of all this is the case for music and specially "rocknroll".