That's a good video, db, thanks. Kind of proves the point I think, all things being equal other than the wood used.
It's a pretty poor example (in terms of complete scientific objectivity) since we've already established that some guitars of the exact same build, including the wood, sound different than one another. In the video we see 2 completely different guitars and players. Just because the components are the same by name doesn't mean they are the same in sound, as mentioned previously. The previous link @db9091 linked to was very interesting but I've yet to delve into the total science, while the Chapman stuff on tone wood has always been fluff in my eyes.