So I don't think anything "nefarious" is going on here
i really hope that is the case,it could all come down to well meaning people just messing up on the PR front,i am sure that the parties involved realise that the ideal scenario would have been:
1) free profiles released,they sound great and everyone knows they can purchase the commercial pack with confidence.
2) commercial pack released,people rush to buy .
3)everyone happy.